Download CV
Product Design for Outstaffing Platform
Client:
IOD
My role:
Strategic lead designer, Research, Prototype, Graphic design
Team:
PM, Lead designer, Junior UI/UX designer, Graphic designer
Duration:
5 month
Design impact
Profile‑completion rate
Baseline
3.2 %
Post‑ launch
6.8 %
Impact
78%
Avg. time‑to‑hire
Baseline
12 days
Post‑ launch
6.5 days
Impact
46 %
Form‑finish Enterprise ARR secured (USD)
Baseline
$0
Post‑ launch
$182 k
Impact
+$182 k
Problem
IOD set out to crack the crowded outstaffing market with a brand‑new platform—starting from zero brand equity, zero codebase, and no user base. Early beta analytics exposed critical gaps:
- 0 % profile completions (no onboarding flow)
- 2‑day average time‑to‑hire (industry norm)
- Weak trust signals that stalled client–developer engagement gaps risked compliance and user frustration.
User Behavior Analysis
As Lead Product Designer I was accountable for:
- Architecting and shipping the MVP end‑to‑end within 5 months.
- Forging a cohesive brand identity appealing to both clients and developers.
- Managing design talent (mentoring graphic and junior UI/UX designers) and keeping delivery on track.
- Driving onboarding and matching KPIs to ≥ 50 % profile completion and −30 % time‑to‑hire.
Solution
To fix that, I built and demoed three radically different pricing concepts:
- Ground‑Up Research & MVP Scoping:
- Competitive teardown of five outstaffing rivals to spot best practices and whitespace.
- 20 stakeholder interviews (hiring managers, developers, legal) to map “zero‑trust” requirements.
- Defined the core journey: Landing → Sign‑up → Profile → Search & Match → Chat & Contract.
- Brand Identity & Design Leadership:
- Created IOD’s visual identity from scratch: logo, palette, typography, component‑based design system.
- Directed and reviewed a dedicated graphic designer’s output for brand consistency.
- Onboarding & Matching Redesign:
- Designed “Smart Match” cards: top developer picks with skills, rate, time‑zone fit.
- Trust‑Building Features:
- Talent cards with verified badges, testimonial carousels, mini‑case snapshots.
- Secure in‑platform chat + templated contracts for legal and payment assurance.
- Prototyping & Iteration:
- Built high‑fidelity Figma prototypes;
- A/B‑tested two matching‑algorithm UIs to maximize recommendation accuracy and comprehension.
Results
- Profile Completions: 78 % in Month 1 (vs. 0 %; target 70 %).
- Time‑to‑Hire: Cut from 12 days to 6.5 days (−46 %).
- Engagement: “Request Interview” clicks +63 %
- Revenue Impact: Secured $182 k in annual recurring revenue from the first 2 enterprise clients within 3 months - validating product–market fit and design strategy.
Take away
Clear trust signals at first touchpoints spur rapid adoption and revenue - even for zero‑brand startups.
Previous
project
Next
project
Let's create something
awesome
together
Product Design for Outstaffing Platform
Client:
IOD
My role:
Strategic lead designer, Research, Prototype, Graphic design
Team:
PM, Lead designer, Junior UI/UX designer, Graphic designer
Duration:
5 month
Design impact
Metric
Baseline
Post‑launch (Month 1)
Impact
Profile‑completion rate
0 %
78 %
78%
Avg. time‑to‑hire
12 days
6.5 days
46 %
Form‑finish Enterprise ARR secured (USD)
$0
$182 k
+$182 k
Problem
IOD set out to crack the crowded outstaffing market with a brand‑new platform—starting from zero brand equity, zero codebase, and no user base. Early beta analytics exposed critical gaps:
- 0 % profile completions (no onboarding flow)
- 2‑day average time‑to‑hire (industry norm)
- Weak trust signals that stalled client–developer engagement gaps risked compliance and user frustration.
Task
As Lead Product Designer I was accountable for:
- Architecting and shipping the MVP end‑to‑end within 5 months.
- Forging a cohesive brand identity appealing to both clients and developers.
- Managing design talent (mentoring graphic and junior UI/UX designers) and keeping delivery on track.
- Driving onboarding and matching KPIs to ≥ 50 % profile completion and −30 % time‑to‑hire.
Solution
To fix that, I built and demoed three radically different pricing concepts:
- Ground‑Up Research & MVP Scoping:
- Competitive teardown of five outstaffing rivals to spot best practices and whitespace.
- 20 stakeholder interviews (hiring managers, developers, legal) to map “zero‑trust” requirements.
- Defined the core journey: Landing → Sign‑up → Profile → Search & Match → Chat & Contract.
- Brand Identity & Design Leadership:
- Created IOD’s visual identity from scratch: logo, palette, typography, component‑based design system.
- Directed and reviewed a dedicated graphic designer’s output for brand consistency.
- Onboarding & Matching Redesign:
- Designed “Smart Match” cards: top developer picks with skills, rate, time‑zone fit.
- Trust‑Building Features:
- Talent cards with verified badges, testimonial carousels, mini‑case snapshots.
- Secure in‑platform chat + templated contracts for legal and payment assurance.
- Prototyping & Iteration:
- Built high‑fidelity Figma prototypes;
- A/B‑tested two matching‑algorithm UIs to maximize recommendation accuracy and comprehension.
Results
- Profile Completions: 78 % in Month 1 (vs. 0 %; target 70 %).
- Time‑to‑Hire: Cut from 12 days to 6.5 days (−46 %).
- Engagement: “Request Interview” clicks +63 %
- Revenue Impact: Secured $182 k in annual recurring revenue from the first 2 enterprise clients within 3 months - validating product–market fit and design strategy.
Take away
Clear trust signals at first touchpoints spur rapid adoption and revenue - even for zero‑brand startups.
Previous project
Next project
Let's create something
awesome
together
Product Design for Outstaffing Platform
Client:
IOD
My role:
Strategic lead designer, Research, Prototype, Graphic design
Team:
PM, Lead designer, Junior UI/UX designer, Graphic designer
Duration:
5 month
Design impact
Metric
Baseline
Post‑launch (Month 1)
Impact
Profile‑completion rate
0 %
78 %
78%
Avg. time‑to‑hire
12 days
6.5 days
46 %
Form‑finish Enterprise ARR secured (USD)
$0
$182 k
+$182 k
Problem
IOD set out to crack the crowded outstaffing market with a brand‑new platform—starting from zero brand equity, zero codebase, and no user base. Early beta analytics exposed critical gaps:
- 0 % profile completions (no onboarding flow)
- 2‑day average time‑to‑hire (industry norm)
- Weak trust signals that stalled client–developer engagement gaps risked compliance and user frustration.
Task
As Lead Product Designer I was accountable for:
- Architecting and shipping the MVP end‑to‑end within 5 months.
- Forging a cohesive brand identity appealing to both clients and developers.
- Managing design talent (mentoring graphic and junior UI/UX designers) and keeping delivery on track.
- Driving onboarding and matching KPIs to ≥ 50 % profile completion and −30 % time‑to‑hire.
Solution
To fix that, I built and demoed three radically different pricing concepts:
- Ground‑Up Research & MVP Scoping:
- Competitive teardown of five outstaffing rivals to spot best practices and whitespace.
- 20 stakeholder interviews (hiring managers, developers, legal) to map “zero‑trust” requirements.
- Defined the core journey: Landing → Sign‑up → Profile → Search & Match → Chat & Contract.
- Brand Identity & Design Leadership:
- Created IOD’s visual identity from scratch: logo, palette, typography, component‑based design system.
- Directed and reviewed a dedicated graphic designer’s output for brand consistency.
- Onboarding & Matching Redesign:
- Designed “Smart Match” cards: top developer picks with skills, rate, time‑zone fit.
- Trust‑Building Features:
- Talent cards with verified badges, testimonial carousels, mini‑case snapshots.
- Secure in‑platform chat + templated contracts for legal and payment assurance.
- Prototyping & Iteration:
- Built high‑fidelity Figma prototypes;
- A/B‑tested two matching‑algorithm UIs to maximize recommendation accuracy and comprehension.
Results
- Profile Completions: 78 % in Month 1 (vs. 0 %; target 70 %).
- Time‑to‑Hire: Cut from 12 days to 6.5 days (−46 %).
- Engagement: “Request Interview” clicks +63 %
- Revenue Impact: Secured $182 k in annual recurring revenue from the first 2 enterprise clients within 3 months - validating product–market fit and design strategy.
Take away
Clear trust signals at first touchpoints spur rapid adoption and revenue - even for zero‑brand startups.
Previous project
Next project
Let's create something
awesome
together