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MVP prototyping for extracurricular children's activities platform
Client:
Webnauts
My role:
Product Designer → Design Lead
Team:
6 Designers (UI/UX ×3, Graphic ×2, Motion ×1) · PM · Developers · Marketing
Duration:
2 months
Problem
Parents felt overwhelmed by fragmented, incomplete listings of children’s extracurricular activities. Without a clear way to browse, compare, and save options, they wasted time, experienced decision paralysis, and often abandoned their search.
My Role
As Lead Product & UX Designer, I owned the end-to-end MVP prototypes:
- Conducted user research (7 interviews & surveys)
- Defined personas and journey maps
- Led three rapid prototyping sprints in Figma
- Moderated usability tests (10 parents total)
- Refined designs based on real-time feedback
Approach & Actions
- Strategy and discovery
- User Research: Identified that 85% of parents arrive without a specific activity in mind, and 80% prioritize category browsing.
- Competitive Audit: Mapped gaps in navigation, data consistency, and “save for later” flows.
- Iterative Prototyping
- Sprint 1 (Wireframes): Tested category buttons vs. free-text search → Free-text under-used, categories elevated.
- Sprint 2 (Low-Fi Prototype): Introduced “Activities Near You” carousel and heart-icon favorites → Uncovered location-detection failures, added manual address entry.
- Sprint 3 (Hi-Fi Prototype): Pruned filters (5→3), standardized images, optimized CTAs, and fine-tuned micro-animations.
- Usability Testing
- Participants: 10 parents
- Task: Find and save a 1.5-hour activity
- Results
- User Satisfaction: +80%
- Recommendation Rate: +85%
- Faster Task Completion: +30%
Take away
Validating each assumption with real parents through rapid, iterative prototyping ensured the MVP truly addressed users’ discovery and decision-making needs.
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MVP prototyping for extracurricular children's activities platform
Client:
Webnauts
My role:
Product Designer → Design Lead
Team:
6 Designers (UI/UX ×3, Graphic ×2, Motion ×1) · PM · Developers · Marketing
Duration:
2 months
Problem
Parents felt overwhelmed by fragmented, incomplete listings of children’s extracurricular activities. Without a clear way to browse, compare, and save options, they wasted time, experienced decision paralysis, and often abandoned their search.
My Role
As Lead Product & UX Designer, I owned the end-to-end MVP prototypes:
- Conducted user research (7 interviews & surveys)
- Defined personas and journey maps
- Led three rapid prototyping sprints in Figma
- Moderated usability tests (10 parents total)
- Refined designs based on real-time feedback
Approach & Actions
- Strategy and discovery
- User Research: Identified that 85% of parents arrive without a specific activity in mind, and 80% prioritize category browsing.
- Competitive Audit: Mapped gaps in navigation, data consistency, and “save for later” flows.
- Iterative Prototyping
- Sprint 1 (Wireframes): Tested category buttons vs. free-text search → Free-text under-used, categories elevated.
- Sprint 2 (Low-Fi Prototype): Introduced “Activities Near You” carousel and heart-icon favorites → Uncovered location-detection failures, added manual address entry.
- Sprint 3 (Hi-Fi Prototype): Pruned filters (5→3), standardized images, optimized CTAs, and fine-tuned micro-animations.
- Usability Testing
- Participants: 10 parents
- Task: Find and save a 1.5-hour activity
- Results
- User Satisfaction: +80%
- Recommendation Rate: +85%
- Faster Task Completion: +30%
Take away
Validating each assumption with real parents through rapid, iterative prototyping ensured the MVP truly addressed users’ discovery and decision-making needs.
Previous project
Next project
Let's create something
awesome
together
MVP prototyping for extracurricular children's activities platform
Client:
Webnauts
My role:
Product Designer → Design Lead
Team:
6 Designers (UI/UX ×3, Graphic ×2, Motion ×1) · PM · Developers · Marketing
Duration:
2 months
Problem
Parents felt overwhelmed by fragmented, incomplete listings of children’s extracurricular activities. Without a clear way to browse, compare, and save options, they wasted time, experienced decision paralysis, and often abandoned their search.
My Role
As Lead Product & UX Designer, I owned the end-to-end MVP prototypes:
- Conducted user research (7 interviews & surveys)
- Defined personas and journey maps
- Led three rapid prototyping sprints in Figma
- Moderated usability tests (10 parents total)
- Refined designs based on real-time feedback
Approach & Actions
- Strategy and discovery
- User Research: Identified that 85% of parents arrive without a specific activity in mind, and 80% prioritize category browsing.
- Competitive Audit: Mapped gaps in navigation, data consistency, and “save for later” flows.
- Iterative Prototyping
- Sprint 1 (Wireframes): Tested category buttons vs. free-text search → Free-text under-used, categories elevated.
- Sprint 2 (Low-Fi Prototype): Introduced “Activities Near You” carousel and heart-icon favorites → Uncovered location-detection failures, added manual address entry.
- Sprint 3 (Hi-Fi Prototype): Pruned filters (5→3), standardized images, optimized CTAs, and fine-tuned micro-animations.
- Usability Testing
- Participants: 10 parents
- Task: Find and save a 1.5-hour activity
- Results
- User Satisfaction: +80%
- Recommendation Rate: +85%
- Faster Task Completion: +30%
Take away
Validating each assumption with real parents through rapid, iterative prototyping ensured the MVP truly addressed users’ discovery and decision-making needs.
Previous project
Next project
Let's create something
awesome
together